You all know how I love critiquing television commercials. I just saw another one that reminds me of the 2015 ad for Lay’s “farm-raised” potato chips. This commercial was for Beneful grain-free dog food, which employs advertising professionals who are trying to sell us on the merits of all that “farm-raised” chicken in their dog food. The phrase is mentioned at least three times during the ad.

I ask you, WHAT OTHER KIND OF CHICKEN IS THERE? When’s the last time you heard of a flock of wild chickens captured and used for dog food? Never, I warrant.

While I have nothing against farms, and I am happy that chicken is the number one ingredient in Beneful’s dog food, the fact that it is “farm-raised” only makes me laugh.